Once upon a time, influence meant power. Now, it means profit.
In the 2020s, profit looks nothing like it used to. It is not made in factories or offices. It is mined from attention, from your scroll,…
The Influence Economy: How Attention Became the World's Most Valuable Currency
Global digital ad spending is projected to cross $740 billion in 2026, and the product being sold is not a service or a good. It is a slice of your attention, harvested one scroll at a time.
