Wellness has become a strategic imperative rather than a fringe interest. In 2025 the United States wellness market exceeds US$500 billion in annual spend and is growing at 4–5% each year. A remarkable 84% of U.S. consumers describe wellness as a “top” or “important” priority, reflecting a cultural shift that transcends age and income. Younger generations are especially influential: Gen Z and Millennials (born 1981–2012) make up about 36 % of the adult population but account